Change is inevitable in business, most especially with the rapid advancement of Technology.
According to a recent Harvard Business School report, “Digitalization which includes the integrated use of analytics, big data, the cloud, the Internet of Things (“IoT”), mobile, and application development—is driving change at unprecedented rates.”
Digitalization is birthing a new wave of Digital transformation which inundates the manner in which businesses apply digital technology to their business and operations processes, as well as customer interactions, thereby experiencing changes in their insights into the way and the manner in which customers interact with their business.
Information gleaned from this interaction can then subsequently be used in formulating a winning marketing strategy and deepening basic operational process which will inevitably lead to increased sales and improved revenue
So what are the new technological tools that you should look out for in 2019? Take a look:
Chatbots are digitally transforming all kinds of industries from finance and healthcare to e-commerce and education. Recently, financial chatbots have become smarter with AI (Artificial Intelligence). For example, Diamond Bank’s ADA and UBA’s LEO chatbot have improved basic banking services and deepen financial inclusion thereby enabling everybody with a simple smart phone to perform basic banking operations through their Facebook messenger account.
In the future, consumer bots (like Alexa) will help us look for the best deals on whatever product or service we want. This will change the way marketing is done and the way products are sold. And businesses that don’t have bots will be left behind.
Thanks to the mobile phone, internet usage will surpass TV viewing worldwide in 2019. Nearly everyone uses their phones to surf the internet. It’s important that apps and websites created are mobile responsive with an excellent interface. If our web page loads very slow or prospective client has difficulty navigating through your website easily, they will look somewhere else.
Also, mobile is predicted to account for 72% of digital ad spend in 2019, thereby making it imperative for you to design an deploy a mobile-first strategy in all your marketing spend in 2019.
20% of searches conducted on google are voice-based. And in 2020, half of search queries will be voice-based.
This means that to generate sustainable traction online, it is imperative that your website and Apps must be optimized for voice search.
So it is important you write in a conversational tone and think about keywords that people will speak rather than type when crafting contents for your website and all other digital media portfolios.
According to the Washington Post, ”Video would account for 80 percent of all Internet traffic by 2019”
Live videos made a lot of difference in 2018 as people who watch live videos are three times more than the regular prerecorded videos. Its authenticity draws prospects and customers to watch and connect meaningfully with the brands. In 2019, live video feeds will continue its meteoric rise.
However, the real differentiator going forward will be originality and authenticity. Interactive video and imaginative video marketing that encourages user engagement will quickly outpace video that does not engage actively with the main target audience.
Consumers become bored quickly — brands that use video to engage and excite users will win. Contents can be centered around the day to day activities or behind the scenes of your business. In all, just make sure that your videos are immersive, highly engaging and laced with contents that is beneficial to your target audience.