Its no longer a news that social media is a great tool for marketing. Over the years, businesses have been passionate about building their brands and gaining recognition and awareness online because of the number of people using social media. According to Statista, there are over 2.46 billion active users on social media in 2018 and this is expected to increase to over 2.77 billion people by 2019
However, many businesses make mistakes that can be avoided on social media. To mitigate this, we will be discussing some of the common mistakes and how to avoid them:
It’s not just enough to have different digital media accounts and posting every now and then without a clear-cut direction about what and how to go about your activities online.
There’s a lot of noise on social media and the attention span of people keeps reducing every day. To succeed online, you have to first understand your main objective for going online, your ideal target audience and how best to reach them.
We wrote a post on how to formulate a winning online business strategy, click HERE to read.
After planning out your strategy, it is important to find out the right platforms for your business. Your contents determine the platform to use. Do not be everywhere, evaluate your target audience and where they’re likely to be online and target your contents towards getting maximum engagements from these platforms.
It is important to make your research before outsourcing your social media strategy and management to a digital agency. Before you outsource your social media management, make sure they understand your vision and be clear about deliverables.
The maximum time for responding to queries, comments and inquiries is usually within one hour. If you fail to respond within an hour, customers may assume you’re not responsive and do not care about their inquiries.
Responding to customers shows you care about their feedbacks. Also, trying to defend a brand when there is a negative feedback instead of apologizing will negatively affect how people will perceive your brand.
Social media was originally created for users to meet and network with people. Don’t bore your followers with broadcast and unnecessary sales promotions. Adverts should be done subtly and maximum efforts geared toward building and establishing a solid connection with your target audience.
Feedbacks are important in measuring the success of your strategy. It is not just about the likes and comments. There are important Key Performance Indicators (KPIs) that must be tracked so as to know what is working and what is not working.
Extensive social media analysis shows you why certain Facebook posts got a lot of engagement, or what people keep tweeting at you about. It tells you which products are pictured on Instagram more often than others. It is a glimpse into how your customers actually feel about your company, products and services.
From there, you can then craft marketing messages, fix product issues or address customer concerns. It is not just about who is liking or commenting on your post, but how well this engagement translates into sales or increased brand recognition depending on your online marketing objectives.