Ikea is a multinational group that sells ready to assemble furniture. Today they are referred to as the content marketing kings.
Here we look at some fundamental strategies that Ikea use for their content marketing, and how this applies to your business.
They show that they care
As a brand Ikea is not just about the furniture they sell, but about how much they care about their consumers daily life, they show this by writing blog post on how to face challenging problems and how to have a comfortable life, so with Ikea you are not just buying furniture, they make it a whole experience that is not just helpful but also functional.
They show their products in a practical way
On their social platforms, Ikea post pictures that show their furniture arranged into settings, maybe a sitting room or a bedroom, this gives their customers a realistic view of what the furniture could look like together and sometimes saves them the chore of coming up with a way to arrange these furniture in their homes.
They move with the trend
Ikea is a brand that is very successful as they are leading the market of furniture, but the reason they stay on top is because they keep themselves up to date with trends. They don’t allow themselves to get comfortable in their success, as they are fighting to maintain the top.
Their customers are involved
Ikea once asked their customers how they use their furniture in their homes and to share helpful tips with each other; this made their consumers feel involved in the brand.
Their furniture is easy to use
Ready to assemble furniture are not always easy to assemble, Ikea made an instructional video on how to assemble their furniture, so when their customers buy their furniture they can assemble it without getting outside help.
If your brand is not a furniture based brand like Ikea, do not think this is not useful to you. Ultimately the reason why Ikea is doing so well is because they do not make their brand about their product but about their customers, they are people-oriented. So as a brand here in Nigeria trying to apply this strategy it is important for you to look at how you can make your brand about your customers. Be it a product or service you offer, people want to work with brands that care about their needs.