How To Run A Successful Facebook Ad

Facebook has grown from a social network where people post random pictures to a big media and marketing platform with over 2.3 billion active users.

For brands, having a page and posting on Facebook isn’t just enough anymore. There exist a need to be proactive and deliberate if you want to connect with the community on Facebook from a marketing standpoint.

One way to do that is to create a highly optimized digital strategy which will definitely include Facebook adverts targeted at the right audience. To do this involves following some fundamentals that will help you generate increased return on Investment on your marketing spend.

The fundamentals include;

1. USE EYE CATCHING VISUALS

Every minute, 317,000 people update their status and over 147,000 photos are uploaded on Facebook. So what are the chances that your post will be seen by your target audience?

Because of the volume of contents on social every second, most people have developed short attention span and they skip through posts that do not communicate a message at first glance.

So to connect with your audience and generate increased traction on your post, you need to employ visually appealing visuals that connect with them at first glance.

2. DON’T MARKET YOUR PRODUCTS, INSTEAD TELL A STORY

People don’t come over to Facebook to watch an advert or listen to sales pitch. So instead of boring them with unnecessary marketing message, instead tell a story that connects with them by identifying their pain points and how your brand can help solve it.

3. TARGET YOUR ADVERTS TO PEOPLE WHO ARE MORE LIKELY TO BUY YOUR PRODUCTS

It’s not everybody on Facebook that is your target audience, to generate increased traction for your adverts, you should target people based on their;

1. Interest
2. Location
3. Status (Wealth or type of device used – e.g. iPhone users
4. People who interacted with your brand or similar brand before
5. Past shopping activities
6. Trending topic similar to your brand

4. TARGET YOUR ADVERTS TO GET PEOPLE’S CONTACT DETAILS

Facebook, Twitter and Instagram may crash tomorrow. So it wouldn’t be wise to build your entire marketing drive on it. Moreover, its not everybody that see your adverts that will subscribe to your services immediately. But they can be re-targeted and converted to paying customers later on if you generate their contact details.

To do that, ensure you include a CTA (Click Through Action) button or a form on your landing page to generate their contact details which can subsequently be converted into a mailing list.

Another way to re-target people with your adverts is through Facebook pixel. We’ll write a post on that soon.

5. MONITOR AND RETWEAK YOUR ADVERTS TILL YOU GET THE BEST R.O.I

When you discover that your advert is not generating the result that you want, just pause and re-edit it. Don’t waste money running adverts that are not meeting up with your expectations. So just pause and re-tweak it.

Most times, just by re-tweaking the caption, image or target audience can go a long way to help you generate increased returns on your marketing spend.