THE BRIEF
Bank Neutral Hub (BNH), a subsidiary of Bankers Warehouse Limited, was established to provide safe, neutral, and technology-driven custodial services to financial institutions.
As a new subsidiary, BNH required a strong brand identity that communicated trust, neutrality, innovation, and security while aligning with the credibility of its parent company.
Digital Nest Communications Ltd was commissioned to create the brand identity design that would form the foundation of BNH’s visual and strategic positioning in the financial sector.
OBJECTIVES
- Design a modern and professional brand identity that reflects neutrality and trustworthiness.
- Ensure visual alignment with the corporate values of Bankers Warehouse while allowing BNH to stand independently.
- Develop a system of consistent brand elements usable across digital, print, and physical applications.
SOLUTION
Digital Nest adopted a strategic, research-driven process covering discovery, concept development, and execution:
- Discovery: Stakeholder engagement, competitor analysis, and identification of core values (Neutrality, Trust, Security, Innovation, Professionalism).
- Concept Development: Explored balanced, neutral visuals with shield and hub motifs, selecting a clean geometric direction.
- Execution: Delivered logo design, color palette (deep blues with accents), modern typography, and applications across print and digital assets.
RESULT
- BNH launched with a distinct, professional brand identity that positioned it as a trusted and innovative player in custodial financial services.
- The brand identity reinforced Bankers Warehouse’s credibility while giving BNH its own voice.
- The new identity provided a consistent framework for marketing, communication, and stakeholder engagement.