THE BRIEF
Africa Gaming Expo Lagos (AGE Lagos) is one of the premier events in the African gaming and fintech industry, showcasing innovations, trends, and thought leadership in gaming, sports betting, and financial technology. The expo attracts key players from across Africa and beyond, bringing together stakeholders from various sectors including operators, developers, investors, regulators, and more.
With the rising importance of gaming and fintech in Africa, AGE Lagos sought to elevate its online presence with a dynamic, informative, and highly interactive website to serve as the central hub for the event.
APPROACH
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Comprehensive User Experience (UX) Design:
DN Communications Ltd initiated the project with an in-depth analysis of the target audience, which included gaming professionals, exhibitors, sponsors, regulators, and casual gaming enthusiasts. The focus was on creating a user-friendly design that would ensure smooth navigation across the site, with specific sections tailored to each category of visitors.
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Dynamic Content and Interactive Features:
The new agelagos.com was developed with dynamic content sections that would allow AGE Lagos organizers to update event schedules, speaker profiles, exhibitor lists, and sponsorship opportunities in real-time. This addressed the previous challenge of content stagnation, enabling the expo to remain current and engaging in the lead-up to the event.
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Custom Registration and Ticketing System:
To simplify the registration process for both attendees and exhibitors, DN Communications integrated a custom-built ticketing and registration system. This system enabled users to easily purchase tickets, reserve exhibition space, and register for workshops or keynote sessions—all from the website. A secure payment gateway was incorporated to ensure seamless and safe financial transactions.
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Mobile-Responsive and SEO-Optimized Website:
Recognizing that a significant portion of the audience would access the website via mobile devices, DN Communications ensured that agelagos.com was fully mobile-responsive. Additionally, the site was optimized for search engines (SEO), improving visibility and attracting organic traffic from gaming and fintech enthusiasts worldwide.
RESULT
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The SEO efforts and mobile optimization resulted in a 40% increase in organic traffic. Agelagos.com now ranks higher in relevant gaming and fintech searches across Africa, helping AGE Lagos become more discoverable to a broader audience, including potential international participants and investors.
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Enhanced functionality, including streamlined navigation, interactive features, and online service portals to facilitate client interactions and inquiries.
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Integration with content management systems (CMS) for easy content updates and maintenance
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