OVERVIEW
The Nigerian Society of Engineers (NSE) conference is a prestigious annual event that brings together engineering professionals, academics, and industry leaders to discuss key issues, share knowledge, and foster collaboration.
Our task was to create compelling promotional designs and manage social media presence to enhance engagement and participation in the conference.
CREATIVE APPROACH:
- Thematic Consistency: Ensured that all promotional designs and social media content align with the conference theme, objectives, and branding guidelines set by NSE.
- Visual Impact: Created visually appealing promotional materials, including posters, banners, flyers, and digital graphics, incorporating bold colors, striking imagery, and clear messaging to attract attention and convey essential information.
- Social Media Strategy: Developed a comprehensive social media strategy that included content calendar creation, audience engagement tactics & hashtag campaigns to maximize reach and engagement.
- Analytics and Monitoring: Utilized social media analytics tools to track performance metrics, monitor conversations, and gather insights for real-time optimization and post-event analysis.
RESULT
- Increased awareness and attendance for the NSE conference, with a significant uptick in registrations compared to previous years.
- Enhanced engagement and interaction on NSE's social media platforms, with higher levels of likes, comments, shares, and mentions during the campaign period.
- Positive feedback from conference attendees, sponsors, and stakeholders, praising the effectiveness of the promotional designs and social media management in promoting the event and facilitating networking opportunities.
