OVERVIEW
TThe 3rd Babajide Olusola Sanwo-Olu Annual Youth Junior Tennis Tournament is a prestigious event aimed at nurturing young tennis talents in Lagos, Nigeria.
The event required a fresh, dynamic, and visually compelling brand identity that would resonate with both young athletes and the broader community.
CREATIVE APPROACH:
- Media Production: Produced high-quality promotional video that explains the concept and created massive awareness for the third edition holding at the Lagos Lawn Tennis Club, Onikan, Lagos from August 19th to 24th 2024.
- Logo Conceptualization: The logo design draws inspiration from the energetic movement of tennis players, the vibrancy of Lagos, and the values of the tournament—excellence, youth empowerment, and sportsmanship.
RESULT
- The new logo and branding were well-received by both participants and spectators. The cohesive visual identity across all digital and physical platforms helped create a strong brand presence, elevating the tournament's profile.
- The 3rd Babajide Olusola Sanwo-Olu Annual Youth Junior Tennis Tournament’s branding and digital design effectively captured the essence of the event. By combining modern design principles with a deep understanding of the event’s goals, a strong and memorable brand identity was created, ensuring the tournament’s continued growth and impact.
