With over 70 million daily customers and almost 41,000 restaurants across the globe, McDonald’s sits at the top of the chart as one of the most successful food […]
Digital media is driving a substantive change in the way we consume media content and media-related materials in general. With key index indicating an exponential increase […]
Ikea is a multinational group that sells ready to assemble furniture. Today they are referred to as the content marketing kings. Here we look at some […]
BankPHB undoubtedly had one of the best marketing campaigns in Nigeria between 2004 – 2007. They came up with thought-provoking and creative adverts like; “One-day cars […]
The legend and Father of advertising created 7 great laws of advertising everyone who wants to sell any product or any service should take into consideration. […]
The statement “Data is the new oil” is a popular metaphor that suggests that, like oil, data has become a valuable and essential resource for businesses […]
Change is inevitable in business, most especially with the rapid advancement of Technology. According to a recent Harvard Business School report, “Digitalization which includes the […]