David Ogilvy 7 commandments of advertising.
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May 15, 2023The statement “Data is the new oil” is a popular metaphor that suggests that, like oil, data has become a valuable and essential resource for businesses and organizations. Just as oil was once the driving force behind the global economy, data has now become a critical factor in many industries and sectors, particularly in technology.
The comparison between data and oil is based on the idea that, just as oil fueled the Industrial Revolution and powered the growth of the global economy, data is driving the digital revolution and transforming the way we live and work.
Data is being generated at an unprecedented rate by everything from social media platforms to sensors in smart devices. Companies are collecting and analyzing this data to gain insights into customer behavior, market trends, and operational efficiency, among other things. These insights can be used to drive innovation, improve decision-making, and create new business models.
However, like oil, data can be difficult to extract and process. Companies need to invest in the technology and expertise to collect, store, and analyze data effectively. They also need to ensure that they are using data ethically and responsibly, protecting the privacy and security of their customers.
Overall, while the comparison between data and oil has limitations, it is clear that data has become a valuable and essential resource in the modern economy.