THE BRIEF
The Commercial Department of the Niger Delta Power Holding Company (NDPHC) Limited as part of its drive to generate more revenue for the company intends to develop a media campaign that would inform and educate stakeholders (Power companies and End Users) about available products of the company and the requirement involved in subscribing to the products.
APPROACH
The media strategy was directed towards individuals and corporate organizations that have the capacity to use atleast Two MegaWatts of electricity within a month.
Users within this demography were targeted with information about the Eligible Customer Program (ECP) across different Digital Media TouchPoints (DTPs) leveraging on integrated marketing campaign which was deployed across both Earned and Owned media platforms which include; Search Engine Optimization (SEO), Social, Pay Per Click (PPC) and Display Ads.
RESULT
Over 2 million people were reached across different digital media touchpoints resulting in increasing demand for otherwise "STRANDED POWER" leading to more revenue for the company.
