THE BRIEF
As part of its Corporate Social Responsibility initiative which focuses on capacity building and skills development, NDPHC decides to introduce a 12 months paid internship program for young Nigerian Engineering graduates between the age of 18 - 26 years.
APPROACH & RESULT
The media strategy was directed toward young adults and graduates who are looking for opportunities to develop their careers.
Users within this demography were targeted with information about the Internship Program Eligible, requirements, eligibility, and process of application.
The campaign was distributed across different Digital Media TouchPoints (DTPs) leveraging both Earned and Owned media platforms.
Over 2 million people were reached across different digital verticals resulting in over 8,000 people signing up for the program.
A figure that is way beyond the expectation of the management
